2 full guides · 200+ pages
Everything you need to become the witch you were destined to be
Yes, I'm the witch in my bloodlineThe Eclectic Witch Guide + The Eclectic Witch Candle Magick Guide. A $74 value, yours for $47.
You are the reincarnated witch
Not because the calling isn't real. Not because they don't have what it takes. But because somewhere along the way, they started waiting for permission that never came.
Permission from their family. Permission from their religion. Permission from some invisible standard that says you have to feel "witchy enough" before you're allowed to start.
I'm going to save you the wait.
If you're reading this, you're allowed. You don't need another sign.
You are the sign.
None of this means you're not meant for this. It means your curiosity has been trying to lead you somewhere.
And maybe it's been showing up like this…
Your ancestors, your spirit guides, and your higher self have been pulling you in this direction for a while now. And if you were led to this page, then you are the witch in the family.
Your ancestors have chosen you to bring the magick back into your bloodline.
Witches reincarnate through bloodlines all the time. If you're reading this, chances are high you've done this before, in another lifetime. And even if you haven't, your curiosity isn't random. It's your ancestors leading you back to the path you were always meant to walk.
It's time to honor your lineage and become the witch you were always meant to be.
You have watched the witchy videos. You have already saved the spells. But you still don't have your own personal witchcraft practice, and it's not because you're not ready. It's because nobody ever told you it was safe to begin.
Until now.
Before it was called witchcraft, it was just called living.
Every culture on earth has some version of her.
It is a spiritual practice in the fullest sense, a way of coming back to yourself, your own power, and your own magick, built by your own hands instead of handed to you by the patriarchy.
And if guilt has been part of this for you, if you were raised in a religion that didn't leave room for this, hear this clearly: You are not betraying anything by coming home to yourself.
You can honor where you came from and still walk this path. Both can be true.
When you practice it, you are not just building a skill. You are rejoining your lineage. You are picking back up something that women in your bloodline, and in every bloodline before institutions tried to separate us from it, already knew how to do.
The Eclectic Witch Foundation is not just teaching you spells. It's handing you back a practice that was always yours to begin with.
Witchcraft was never evil. It was demonized by the same institutions that wanted women to hand their power over to someone else.
At its core, witchcraft is the manipulation of energy. Everything is energy. Your candles, herbs, crystals, and oils are simply tools that help you direct that energy toward your intention, so it can take form in your reality.
Women have been doing this since the beginning of time. You're not doing something dark. You're doing something ancient.
You're not becoming a witch. You're remembering that you already are one.
meet your guide
I didn't find witchcraft. It found me.
A few months after my first spiritual awakening, I started doing things I didn't even know were witchcraft. I was trying to manifest certain things in my life, and without realizing it, I was being led by my ancestors into a practice that's been in my bloodline long before I ever had a name for it.
That was over five years ago, and I haven't stopped since.
But here's the part I don't always talk about…
Before this, I spent years living an entirely different life. I earned a doctorate and walked away from that career. I built an entire platform of half a million followers as a beauty influencer from scratch and walked away from that too.
Twice I built something the world said I should want, and twice I felt called to burn it down and start over. That wasn't failure. That was me living out every version of myself I needed to live out before I could actually become who I am now, a woman qualified to guide other women through the exact same unraveling.
I'm not teaching you from a place of theory. I'm teaching you from a place of having lived it, lost it, rebuilt it, and lived it again.
Some of what I do, I keep private. Not everything sacred is meant to be posted, and you'll learn that too as your practice deepens.
What I share with you here is not everything I know. It's the real foundation you need to build a practice of your own, given to you honestly, without the noise.
What I love most about this practice is that it has nothing to do with the patriarchy and everything to do with taking my power back. And if you've been led to this page, chances are high you're a witch too. You wouldn't have had the thought to click otherwise.
This isn't information I studied from a distance. It's a path I was called into, tested through years of living it wrong before I lived it right, and one I show up in every single day.
It's not that you don't have access to information. It's everything underneath that.
You keep looking for someone to confirm that you're really the witch in the family, that this calling is real and not something you're making up.
Maybe you were raised in a religion that didn't leave room for this. Maybe part of you still feels like claiming this means turning your back on where you came from. It doesn't. You are allowed to grieve your old beliefs and still walk toward this one.
Afraid of being judged. Afraid of becoming someone your family doesn't recognize. Afraid of having to defend yourself to people who aren't ready to understand. You don't have to change who you are to practice this. You don't have to explain it to anyone who isn't ready.
A video shows you 3 steps of a 13 step ritual, and because you don't know what's missing, you don't even realize anything is. Only someone who actually practices can see the gaps. Every witchcraft practice is different, but every foundation is the same. Yours is in this guide.
Most of us didn't grow up with a grandmother teaching us which herbs to burn or how to dress a candle. So you've been left to figure it out alone, with no one to ask. You don't need an elder to begin. You need a real foundation, and the willingness to sit down, study, and practice. That's what this guide is for.
You may have lit a candle once or set an intention, but without understanding the real mechanics behind what you were doing, without knowing how to protect your energy, without knowing how to work with intention, without knowing how to make your practice feel genuinely yours, it didn't stick.
every path, one foundation
Maybe you've been drawn to green witchcraft and working with herbs. Maybe it's kitchen witchcraft, moon magick, crystals, or ancestor work. You don't have to choose just one. The path of the eclectic witch includes all of it, and the guide walks you through each one so you can build a practice that's completely yours.
Imagine this, babe…
You already have it. This guide just gives you the foundation to act on it.
You'll understand how to honor where you came from while still stepping fully into who you're becoming.
You'll have real foundational knowledge behind you, so when you say it, you'll actually feel it.
The thirty day new witch roadmap tells you exactly what to do each day, from your very first ritual to a practice that feels completely real.
Now you know the properties of herbs, what candle colors to use when, how to set up a spell from beginning to end, and what day of the week to do it and get the most powerful results.
Everything a beginner witch needs is spelled out for you, along with tips and FAQs based on my 5+ years of experience.
You now know how to build your own ritual and can stop copying other people's sh*t babe lol.
You now have a real guide, a real foundation that tells you exactly when, where, and how to do spellwork.
You'll actually understand the mechanics behind what you're doing, so you're working with confidence instead of crossing your fingers and hoping nothing backfires.
That is not a fantasy. That is what a real foundation builds. And it's exactly what this foundation delivers.
Two full guides. One complete foundation.
Guide I
Previously sold separately for $37
Your complete beginner's foundation to the craft
Guide II
Previously sold separately for $37
Master the art of candle spellwork intentionally, safely, and with real results
also included
At no additional cost:
Be honest. The spells you keep saving are candle spells.
Candle magick is the most popular, most accessible, and most fun way to start practicing. It's the first thing almost every new witch wants to try. But learning the foundations without knowing how to put together a candle ritual leaves you right back where you started, saving spells you don't know how to cast.
That's why The Eclectic Witch Foundation gives you both. Everything you need to understand your practice, plus how to choose your candle, pick the right day, gather your herbs and crystals, and write your own spell from beginning to end.
No more saving spells. It's time to cast them.
"I love the book"
"Easy to follow, informative, and helpful"
"Jam packed with great information and spells that are easy to do"
The spell, and what came from it.
Results aren't typical or guaranteed. See the results disclaimer.
You are the witch your ancestors have been waiting for
The witch you are becoming is not a version of you you're building from scratch.
She is the version of you you're returning to.
The version of you that came to earth to be the witchy, woo woo, whimsical girlie, but got brainwashed into patriarchal bs the moment she got here.
We're sending her back to where she came from and embarking on a new journey of power and dark feminine embodiment.
You don't need anyone's permission to begin. But if you needed to hear it once, here it is.
Yes, you're the witch in your bloodline. Yes, it's safe to claim that. And yes, this is your sign to stop waiting.
It's time to give her the witchcraft foundation she deserves.
The Eclectic Witch Foundation is that foundation.
And she is ready when you are.
Your complete witchcraft foundation
Was $57 , now $47
Get both today for $47. One time payment. Instant digital delivery, in your inbox within sixty seconds of purchase. No subscriptions. No waiting. Works on any device, phone, tablet, or laptop. Yours forever.
Yes, I'm the witch in my bloodlineInstant download sent to your email.
None whatsoever. This guide is written specifically for the complete beginner, the woman who feels drawn to witchcraft but has never cast a spell, lit a ritual candle, or opened a single book on the craft. You are exactly who this foundation was created for.
Completely normal, and it doesn't mean this isn't right for you. Many women who come to this practice were raised in traditions that didn't leave room for it. You can honor where you came from and still walk toward who you're becoming. The guide speaks to this directly.
No. Witchcraft is working with energy and intention, something women have done since the beginning of time. The guide also teaches you protection magick from the very start, so you always practice safely.
You don't owe anyone an explanation for your own spiritual path. This guide will help you build a practice that's steady and real for you, whether or not anyone else understands it yet.
Yes. Most witches today are the first in their family to practice in generations. This guide gives you the foundation an elder would have, step by step.
You don't have to decide yet. The eclectic path lets you explore herbs, the moon, candles, crystals, and ancestor work, and the guide helps you discover what resonates with you.
Yes, and honestly, you should. Candle magick is one of the most accessible, powerful, and safe forms of spellwork available to new witches. The guide walks you through every single step so your first working feels intentional and grounded rather than accidental.
No. You are the magick. The guide teaches you to begin with nothing but intention and presence and introduces tools gently and affordably. A simple white candle and a clear intention is genuinely enough to begin.
The moment your payment is processed you will receive an email with your instant download link for the PDFs. They work on any device, phone, tablet, or laptop. No apps required. No waiting.
Due to the nature of digital products, there are no refunds; all sales are final. If you have questions before purchasing, please message me @indya.ajai on Instagram.
You will receive 2 PDFs. One that focuses on the foundation and the other that focuses on candle magick.
If you want to learn Hoodoo, you will still need 90% of the information in this guide. Start here. This is your magick foundation.
The foundation is here. The magick is ready. Your practice is waiting.
Your ancestors said "DO NOT let another full moon go by without knowing exactly what to do."
Yes, I'm the witch in my bloodlineYou don't need permission anymore.
Everything you need is right here
a free guide
Start here. 6 Signs You're a Witch walks you through the signs your ancestors have been sending you, so you can finally stop wondering and start trusting what you already feel.
Show me the signsglamour magick
Want to increase your confidence, get more compliments, enchant everyone you meet, become your most irresistible self, and shut down every room you enter? Glamour Magick is for you, babe!
Get the Glamour Magick guidethe fine print
Terms, privacy & disclaimers
Last updated November 3, 2026
These terms apply to this website and to The Eclectic Witch Foundation (the "Foundation"), which includes The Eclectic Witch Guide and The Eclectic Witch Candle Magick Guide, sold by RICH GIRL SOFT LIFE LLC ("we," "us," or "our"). By visiting this site or purchasing the Foundation, you agree to these terms. If you don't agree, please don't use the site or purchase the Foundation.
The Foundation is two digital guides delivered as PDFs, along with the bonus materials described on this page. It teaches educational content on beginner witchcraft, candle magick, and building a personal spiritual practice.
Because the Foundation is a digital product delivered instantly, all payments are final and non-refundable. If you have questions before purchasing, please message @indya.ajai on Instagram or email support@richgirlsoftlife.com.
When you buy the Foundation, you receive a personal, non-transferable license to read and use it yourself. Please don't share, copy, resell, redistribute, or publicly post the guides or any part of them. You're welcome to use what you learn in your own personal practice.
All content in the guides and on this site, including text, images, and The Eclectic Witch name, belongs to us or is used with permission. You may not reproduce our materials as your own.
You are responsible for how you use what you learn, including the materials you use and the choices you make. Please read the Disclaimers below, including the candle and fire safety section.
The site and the Foundation are provided "as is." To the fullest extent allowed by law, we aren't liable for any indirect, incidental, or consequential damages arising from your use of the site or the Foundation, including any injury or property damage from candles, fire, herbs, oils, or other materials. Our total liability for any claim will not exceed the amount you paid for the Foundation.
We may update these terms from time to time. The date at the top of this page shows when they last changed.
These terms are governed by the laws of the State of Texas, United States, without regard to conflict of law rules.
Questions about these terms? Email support@richgirlsoftlife.com.
This policy explains what information RICH GIRL SOFT LIFE LLC collects through this site and The Eclectic Witch Foundation, how it's used, and the choices you have.
We don't sell your personal information. We share it only with services that help us run the business, such as our checkout and email platforms, our payment processors, and our website host, and only as needed for them to provide those services. We may also share information if required by law.
This sales page doesn't use advertising or tracking cookies. Our checkout platform may use cookies to process your purchase. You can manage cookies in your browser settings.
Every marketing email includes an unsubscribe link. You can ask to see, correct, or delete the personal information we hold about you by emailing support@richgirlsoftlife.com. Depending on where you live, such as California or the European Union, you may have additional rights under local privacy laws, and we'll honor them.
The site and the Foundation are intended for adults 18 and older. We don't knowingly collect information from anyone under 18.
Privacy questions or requests? Email support@richgirlsoftlife.com.
We can't promise or guarantee any particular outcome from practicing witchcraft, candle magick, or any spell or ritual in the Foundation.
Any results shared on this site, in the guides, on social media, or in emails, including Indya's own results and customer testimonials, are real personal experiences. They are not typical or guaranteed outcomes. Your experience depends on many things outside of our control.
The Foundation is offered for spiritual, educational, and entertainment purposes. It is not medical, mental health, legal, or financial advice, and it is not a substitute for care from a licensed physician, therapist, or other qualified professional. Although Indya holds a doctorate, she does not provide medical or health advice through the Foundation. Please don't stop or delay any treatment, or make major life or financial decisions, based on a spell or ritual.
By purchasing the Foundation, you agree that you're responsible for practicing safely and that we aren't responsible for any outcome of the practices you choose.